Reasons NOT to link to a website

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An approach from a major art website has prompted today's post about reasons NOT to link to a website.

First the letter. Next and my response.
Finally some of the reasons why it's not a good idea to link to a website
....and finally - what Google thinks about schemes to swop/trade links and why they are a bad idea.


The 'request to link' email and my response

I've removed the name of the

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